Job Code: JSLP-3489 Digital Marketing Executive
Industry: Others
Location: Ernakulam
Job Summary: The Digital Marketing Executive is responsible for developing, implementing, and managing marketing campaigns that promote a company’s products or services. This role includes major duties such as enhancing brand awareness within the digital space, driving website traffic, and acquiring leads/customers. The Digital Marketing Executive will use a range of techniques including paid search, SEO, PPC, and content marketing.
Responsibilities may include but are not limited to, confirm your Job Descriptions with the Interviewer:
- Campaign Management:
- Develop and execute digital marketing campaigns across various channels such as social media, email, search engines, and display advertising.
- Monitor and analyze the performance of digital marketing campaigns, making data-driven adjustments as needed.
- Content Creation:
- Create, edit, and optimize content for website, blog, social media, email campaigns, and other digital platforms.
- Collaborate with graphic designers, copywriters, and other team members to produce high-quality content.
- Search Engine Optimization (SEO):
- Conduct keyword research and implement SEO strategies to improve organic search rankings.
- Monitor and analyze website traffic and provide regular internal reports.
- Pay-Per-Click (PPC) Management:
- Manage PPC campaigns, including Google Ads and social media advertising.
- Analyze and report on the performance of PPC campaigns and optimize them for better results.
- Social Media Marketing:
- Develop and implement social media strategies to increase brand awareness and engagement.
- Monitor social media channels and respond to customer inquiries and comments in a timely manner.
Qualifications:
- Any degree.
- Proven 1 year of experience in digital marketing or a similar role.
- Strong understanding of SEO, PPC, social media, email marketing, and content marketing.
- Excellent written and verbal communication skills.
Working Conditions:
- Work is typically performed in an office environment.
- May require occasional evening or weekend work to meet deadlines or attend events.
Salary: 15000 – 20000