Job Code: JSLP-3545
Industry: Healthcare
Location: Thiruvananthapuram, Thrissur, Coimbatore
Job Title: Marketing Executives
Job Description: A Marketing Executive is responsible for planning and implementing marketing strategies to promote a company’s products, services, or brand. They play a key role in identifying target audiences, analyzing market trends, and driving campaigns to meet organizational goals. This role involves collaboration with internal teams and external partners to maximize visibility and sales opportunities.
Responsibilities may include but are not limited to, confirm your Job Descriptions with the Interviewer:
Marketing Strategy & Planning
- Develop and execute marketing plans and campaigns in line with business objectives.
- Conduct market research to identify trends, customer behavior, and competitor activities.
- Analyze the performance of marketing strategies and suggest improvements.
Campaign Management
- Design and implement online and offline marketing campaigns, including email, social media, print, and events.
- Coordinate promotional activities, such as product launches, trade shows, or events.
Content Creation & Branding
- Develop compelling content for websites, blogs, social media, and marketing materials.
- Ensure consistency in brand messaging and visual identity across all platforms.
Digital Marketing
- Manage and optimize digital advertising campaigns (e.g., Google Ads, Facebook Ads).
- Oversee SEO and SEM strategies to enhance online visibility.
Collaboration & Stakeholder Management
- Liaise with creative teams, agencies, and vendors to ensure timely delivery of projects.
- Coordinate with sales and product teams to align marketing efforts with business goals.
Reporting & Analytics
- Monitor campaign performance using analytics tools and generate detailed reports.
- Assess ROI and key performance metrics, recommending adjustments as needed.
Required Skills & Qualifications:
- Any degree.
- Strong understanding of digital marketing channels and tools.
- Excellent communication and presentation skills.
- Creative thinking and problem-solving abilities.
- Proficiency in marketing software (e.g., CRM systems, Google Analytics, Adobe Creative Suite).
Experience:
- Minimum 1 year of experience.