Job Code: JSLP-3604
Industry: Construction
Location: Ernakulam
Job Title: Digital Marketing Executive
Job Description: A Digital Marketing Executive is responsible for developing, implementing, and managing marketing campaigns that promote a company’s products or services online. This role requires a mix of creativity, analytical skills, and knowledge of digital marketing tools and platforms to drive brand awareness, lead generation, and customer engagement.
Responsibilities may include but are not limited to, confirm your Job Descriptions with the Interviewer:
Campaign Strategy and Execution
- Develop and execute digital marketing campaigns across various channels, including search engines, social media, email, and display advertising.
- Optimize campaigns to achieve KPIs such as website traffic, leads, conversions, and return on investment (ROI).
Content Marketing
- Collaborate with content creators to develop high-quality content, including blogs, videos, and social media posts.
- Manage and optimize website content for SEO to improve search engine rankings.
Search Engine Optimization (SEO) and Search Engine Marketing (SEM)
- Perform keyword research to identify opportunities for organic and paid search.
- Manage pay-per-click (PPC) campaigns and track performance.
- Monitor website analytics to improve search engine visibility.
Social Media Management
- Develop and manage social media strategies to grow followers and engagement.
- Plan and schedule content on platforms like Facebook, Instagram, LinkedIn, Twitter, and TikTok.
Email Marketing
- Design and execute email campaigns to nurture leads and retain customers.
- Analyze email performance metrics and make data-driven improvements.
Analytics and Reporting
- Track and report the performance of all digital campaigns using tools like Google Analytics, HubSpot, or other CRM platforms.
- Provide actionable insights to optimize strategies.
Market and Competitor Analysis
- Stay updated on industry trends, emerging technologies, and competitor activities.
- Identify opportunities for innovation and differentiation.
Collaboration and Coordination
- Work closely with design, content, and sales teams to align digital marketing efforts with overall business objectives.
- Coordinate with external vendors, agencies, or freelancers for specialized tasks.
Qualification:
- Any degree.
Experience:
- Digital marketing with should have 5 years of experience in Architecture or Construction or Interior Firm.