Job Code: JSLP-3668
Industry: Healthcare
Location: Ernakulam
Job Title: Marketing Executive
Job Description: A Marketing Executive is responsible for developing and executing marketing strategies to promote a company’s products, services, or brand. The role involves planning campaigns, analyzing market trends, coordinating with internal teams, and ensuring effective communication with target audiences.
Responsibilities may include but are not limited to, confirm your Job Descriptions with the Interviewer:
Strategic Planning:
- Develop and implement marketing strategies and campaigns.
- Conduct market research to identify trends, competitors, and customer preferences.
- Collaborate with management to align marketing efforts with business objectives.
Campaign Management:
- Plan, execute, and oversee marketing campaigns across various platforms (digital, print, and traditional media).
- Monitor campaign performance and optimize based on analytics.
Content Creation:
- Develop engaging content for social media, websites, email newsletters, and other marketing materials.
- Collaborate with graphic designers, writers, and videographers to create high-quality promotional assets.
Digital Marketing:
- Manage social media accounts, paid ads, and search engine optimization (SEO) strategies.
- Oversee website updates and ensure alignment with branding.
Event Planning and Coordination:
- Organize promotional events, product launches, and exhibitions.
- Coordinate with external vendors and stakeholders to ensure seamless execution.
Client and Stakeholder Engagement:
- Build and maintain relationships with clients, partners, and influencers.
- Act as a brand ambassador during public events or interactions.
Analysis and Reporting:
- Analyze marketing data to evaluate campaign success and ROI.
- Prepare regular reports and presentations for stakeholders.
Education and experience:
- UG/PG with minimum 1 year of experience in healthcare industry.
Technical Skills:
- Proficiency in marketing tools and platforms such as Google Analytics, SEO tools, and social media advertising.
- Familiarity with design software (e.g., Adobe Creative Suite) is an advantage.
Key Competencies:
- Strong communication and presentation skills.
- Creative thinking and problem-solving abilities.
- Excellent organizational and time-management skills.